The platform is rolling out a new feature that permits them to reduce the volume of AI-made videos appearing in their streams. This step comes as the service revealed that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is being tested over the coming weeks before a widespread release. This shift comes amid a increase in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing channels on another major platform only show clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is typically illogical or surreal.
Based on user feedback that numerous viewers enjoy content created using AI tools, from AI artwork to educational videos, and we want to give people the option to see more or less of that, according to their own choices,” stated a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its app tagged as artificially created. In total, over 100 m videos are submitted to the platform each day, making AI-generated material a limited portion of its complete catalog.
How to Adjust Settings
Users will be capable of limit or boost the level of AI-generated videos they see by accessing the topic control option in the app and choosing the AI content topic. Additional categories that are already be modified under the filter include news, style, beauty, and dance.
Platform Guidelines
Its policies oblige content makers to label “realistic” AI-generated content, and it bans malicious AI impersonations of public figures or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
In addition, the app will now attach an artificially created tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is intended to stop users from attempting to bypass the labeling process.
Responsible AI Funding
TikTok is furthermore launching a $2 million educational fund for specialists and organizations to produce educational content about ethical AI use. This program will benefit charitable organizations dedicated to teaching computer science.
Content Safety Approach
TikTok has supported its moderation strategy, during debate over intentions to lay off a large number of safety staff in the UK. TikTok is set to cut hundreds of positions in its trust and safety department in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official explained that human moderation would still have a role, but automated tools can shield workers by eliminating the most distressing content prior to it is viewed by staff. TikTok announced a notable drop in shocking and graphic content seen by content reviewers over the previous year due to reliance on its automated systems.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is making a difference work at speed.”
